Privacy Policy
Effective Date: August 28, 2026
This website and the services described within it are developed and operated by the developer RockVillage on behalf of GFI ROCK VILLAGE APARTMENTS, LLC, 4655 S 2300 E Ste 205, Salt Lake City - 84117-4679, United States (US).
Introduction
GFI ROCK VILLAGE APARTMENTS, LLC, located at 4655 S 2300 E Ste 205, Salt Lake City - 84117-4679, United States (US), operates this website together with its resident community and related services. We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, why we collect it, how we use it and the choices you have regarding your information. Please read this document carefully before using our website, submitting an application, or engaging with our community services.
By accessing this website or using our services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of this policy, we ask that you refrain from providing personal information through this website and contact us directly by phone or email if you have questions. Our contact details are provided at the end of this document for your convenience.
Scope of This Policy
This Privacy Policy applies to personal information collected through the RockVillage website, including the homepage, the services page, the contact page and any other online presence operated by GFI ROCK VILLAGE APARTMENTS, LLC. It also applies to information collected through email correspondence, telephone calls, in-person visits and resident application processes related to our apartment community.
This policy does not apply to third-party websites, applications or services that may be linked from our pages. Those external services have their own privacy practices, which we do not control. We encourage you to review the privacy policies of any third party before sharing your information with them. Our website may contain links to external resources, and your use of those resources is subject to their own terms and policies.
Information We Collect
We collect information in several ways to provide, improve and secure our services. The categories of information we gather include contact details, application data, communication records, technical usage data and, in some cases, information required to verify eligibility for housing. The exact information we collect depends on how you interact with us and which services you choose to use.
We limit our collection to information that is reasonably necessary for the purposes described in this policy. We do not seek to collect sensitive categories of personal information unless they are required by law or are voluntarily provided by you in the context of a specific service. When sensitive information is provided voluntarily, we handle it with the same care and security we apply to all personal data.
Information You Provide Directly
When you contact us, request a tour, submit a rental application or communicate with our team, you may provide personal information directly to us. This information typically includes your full name, email address, telephone number, mailing address and the content of your message. If you apply for a residence, we may also collect employment details, income information, rental history, identification documents and emergency contact information as part of the screening process.
We may also collect preferences you share with us, such as preferred floor plans, desired move-in dates or special accommodation requests. Providing this information is voluntary, but some of it may be necessary to process your application or respond to your inquiry. If you choose not to provide required information, we may be unable to complete the service you have requested.
Information Collected Automatically
Like most websites, we automatically collect certain technical information when you visit our pages. This includes your internet protocol address, browser type and version, operating system, device type, referring pages, the date and time of your visit, and pages you view on our site. This information helps us understand how visitors use the website and allows us to maintain and improve its performance and security.
We may use server logs and analytics tools to compile aggregate statistics about site traffic and user behavior. This automated information is generally collected in a form that does not directly identify you as an individual. However, when combined with other data, it may be used to improve our services, diagnose technical problems and protect the integrity of our systems.
Information From Third Parties
In certain circumstances, we may receive information about you from third-party sources. For example, we may receive verification reports from credit screening agencies, references from previous landlords, or information provided by background check services when you apply for a lease. We use this information solely for the purpose of evaluating your application and maintaining a safe community.
We may also receive limited technical data from service providers that host our website or provide analytics, as described elsewhere in this policy. We do not sell your personal information to third parties, and we do not buy personal information for marketing purposes beyond what is necessary to operate our community services.
How We Use Your Information
We use the information we collect for a variety of legitimate purposes. These purposes include responding to your inquiries, scheduling tours, processing rental applications, preparing lease agreements, managing resident accounts and delivering the services described on this website. We also use your information to communicate with you about community updates, maintenance schedules and important notices.
In addition, we use collected information to maintain the security of our property and systems, to prevent fraud and unauthorized activity, to comply with legal obligations and to improve the quality of our website and community services. We may use aggregated or de-identified data for analytics, reporting and operational planning without identifying you as an individual.
Legal Basis for Processing
Where applicable privacy laws require a legal basis for processing personal information, we rely on one or more of the following grounds: the necessity of processing to perform a contract with you, such as a lease agreement or service request; your consent, which you may withdraw at any time; our legitimate interests in operating and securing our business, provided those interests are not overridden by your rights; and our compliance with legal obligations.
When we rely on consent, we will obtain it in a clear and understandable manner before collecting or using your information for that purpose. You may withdraw consent at any time without affecting the lawfulness of processing that occurred before your withdrawal. We will explain the specific basis for processing whenever you request clarification.
Service Providers and Vendors
We engage trusted service providers to support our operations. These providers may include website hosting companies, email service providers, analytics platforms, maintenance contractors, security services and screening agencies. These vendors receive only the information necessary to perform their specific functions and are expected to protect your data and use it only for the services they provide.
We enter into agreements with our service providers that restrict their use of personal information and require them to maintain appropriate security measures. We review our vendor relationships periodically and take reasonable steps to confirm that your information is handled responsibly and in accordance with applicable privacy requirements.
Data Retention
We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, to comply with legal and accounting obligations, and to resolve disputes. The retention period may vary depending on the type of information and the nature of our relationship with you. For example, application records may be retained for a period consistent with fair housing and business record-keeping practices.
When information is no longer needed, we delete it or de-identify it in a secure manner. We regularly review our records to confirm that we are not keeping data longer than necessary. If you would like more details about the specific retention periods that apply to your information, please contact us using the details at the end of this policy.
Data Security
Protecting your information is important to us. We implement reasonable administrative, technical and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration and destruction. These measures include secure storage of records, restricted access to data, and training for team members who handle personal information.
No method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security. If you have reason to believe that your interaction with us is no longer secure, please notify us immediately using the contact details below. We will respond to your concern and take appropriate steps to address it.
Your Privacy Rights
Depending on your location and applicable law, you may have certain rights regarding your personal information. These rights may include the right to access the information we hold about you, the right to request correction of inaccurate information, the right to request deletion of your information, and the right to object to or restrict certain processing activities.
To exercise any of these rights, please contact us using the details provided below. We will respond to verifiable requests within the timeframes required by law. We may need to verify your identity before fulfilling a request, and in some circumstances we may be unable to honor a request where doing so would conflict with legal obligations or legitimate business needs. We will always explain the outcome of your request clearly.
Privacy for Children
Our website and services are directed to adults who are seeking housing or managing residential accounts. We do not knowingly collect personal information from children without appropriate parental consent. If we become aware that we have collected personal information from a child in a manner inconsistent with applicable law, we will take reasonable steps to delete that information promptly.
If you are a parent or guardian and believe that your child has provided personal information to us through this website, please contact us using the details at the end of this policy. We will investigate the matter and take appropriate action to protect the child and remove any personal information collected inappropriately.
International Data Transfers
This website is operated within the United States (US), and the personal information we collect is primarily stored and processed in the United States. If you access this website from outside the United States, please be aware that your information may be transferred to and processed in a country with different data protection laws than those of your own jurisdiction.
By using this website and providing your information, you understand that your information may be transferred internationally. We take reasonable steps to protect your information regardless of where it is processed, and we apply appropriate safeguards where required by applicable law. For questions about international data transfers, please contact us using the details provided below.
Third-Party Links and Services
Our website may contain links to external websites and services that are not operated by GFI ROCK VILLAGE APARTMENTS, LLC. These links are provided for your convenience, and we have no control over the content, privacy practices or security of those external sites. When you access a third-party link, you become subject to the policies of that organization.
We recommend that you review the privacy policies and terms of service of any external website before providing your personal information. This Privacy Policy applies only to information collected by us through this website and our direct communications. We are not responsible for the privacy practices of third parties, even if you reach them through a link on our pages.
Analytics and Advertising
We may use analytics services to better understand how visitors interact with our website. These services may collect information about your device, your browsing actions and your patterns of use, which we review in aggregate to improve the site and our community offerings. We do not engage in targeted advertising that relies on the collection of your personal data across unrelated websites.
Analytics providers may place cookies or similar technologies to collect usage data. You can learn more about managing cookies in the relevant section of this policy or through your browser settings. We do not sell this data, and we use analytics information solely to operate and improve our website and services.
Email and Communications
When you contact us by email, we may retain the content of your message along with your contact information so that we can respond and maintain a record of our communication. We may also send you emails related to your inquiry, your application or your residency, including notices about community events, maintenance schedules and important updates.
We respect your communication preferences. If you receive emails from us and no longer wish to, you may reply to request removal from our list or use any unsubscribe instructions included in the message. Please note that we may still send you service-related messages that are necessary to manage your relationship with us.
Do Not Track
Some browsers offer a Do Not Track setting that signals to websites that you prefer not to have your online activity tracked. Currently, our website does not respond to Do Not Track signals because industry standards for honoring such signals have not yet been established. We will revisit this practice as standards evolve.
Regardless of browser signals, we aim to be transparent about the information we collect and the choices you have. If you prefer to limit tracking on our website, you may disable cookies in your browser settings or use available privacy tools. Please understand that these choices may affect the functionality of the website.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology or legal requirements. When we make material changes, we will update the effective date at the top of this document and, where appropriate, provide notice on our website. We encourage you to review this policy periodically to stay informed about how we protect your information.
Your continued use of this website or our services after changes to this policy take effect indicates your acceptance of the revised policy. If we make changes that require your consent under applicable law, we will seek that consent in the manner required. For any questions about how this policy has changed, please contact us using the details below.
How to Contact Us
If you have questions, concerns or requests regarding this Privacy Policy or the way we handle your personal information, please reach out to us. You may contact us by email at direct@rockvillage.hair or by phone at +18607436174. You may also write to us at the address below, and we will respond as promptly as possible.
GFI ROCK VILLAGE APARTMENTS, LLC
4655 S 2300 E Ste 205
Salt Lake City - 84117-4679
United States (US)
We take privacy concerns seriously and will investigate any matter you raise. Depending on your jurisdiction, you may also have the right to lodge a complaint with a supervisory authority if you believe your privacy rights have not been respected. We appreciate the opportunity to resolve any concerns directly with you first.